Social Media Policy in Your Workplace

 

Social media policies at work are becoming increasingly important in the digital age.

Social media is becoming one of the most successful platforms for marketing in businesses today.

Despite this, it comes with the exposure of legal issues and blurred lines between personal and professional information.

As a result, many businesses have begun to implement a social media policy in their workplace to attempt to mitigate the risks associated with online behaviour.

Not only does this type of policy provide your employees with guidelines as to what behaviours are appropriate, but it also provides clarity as to the culture and values of your business.

It is important that your employees remain mindful of their posts and consider whether they will add any value (or cause damage) to your business.

Social media policies should include:

 

Definition of Social Media

 

The policy should be drawn to incorporate the various types of social media, such as Facebook, Twitter, LinkedIn, YouTube and other blogs or other media.

Given that technology and social media are constantly changing, the policy should be broad enough to deal with this.

 

The Behaviours That Are Acceptable and Not Acceptable

 

It is essential to draw a clear distinction between what is acceptable and what is unacceptable to post on social media.

Although employees may not intentionally defame their employer, an employee’s conduct may constitute a breach of contract, for example, by disclosing sensitive information.

 

The Consequences of Breaching a Workplace Social Media Policy

 

The consequences of a breach should be regularly reviewed and applicable to all staff.

Employees need to be aware that a serious breach of the company’s policy may result in termination.

Employers should include this in their policy and continually communicate it to them.

 

Contact Us

 

For more information about workplace social media policies, contact Bambrick Legal today. We offer a free, no-obligation 15-min consultation for all enquiries.

You can also read more about our Employment Law services here.

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